Previously known as 'The Greater Broadway District', we wanted to re-connect the neighborhood with it's most iconic story; that of Tower Records. The original Tower Records opened in 1952 on Broadway and became a cultural epicenter for music lovers in cities around the globe. A melting pot for all walks of life. While the act of thumbing through stacks of vinyl amongst strangers is mostly a thing of the past, we wanted its lasting legacy - first brought to life in this very district - to live on.